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Do you agree that disruptive forces necessitate bold decisions?

  • Gary McQuade
  • Jan 11, 2022
  • 2 min read

Updated: Jan 31, 2022

By Gary McQuade - Client Engagement Director This is the opening statement from the Forrester ‘Predictions 2022’ research publication:


‘’Two years of tumult have steeled business leaders to a new, uncertain reality. The spectre of disruption has loomed since the dawn of the digital era but exploded in intensity and breadth starting in 2020. Meanwhile, customers are demanding more from brands: demonstrated commitment to ESG values; seamless cross-channel experiences; convenience; and reassurance.


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These dynamics are compounded by the pandemic and supply chain disruptions. As a result, the need to act quickly and intelligently in the moment has never been so critical. In 2022, business leaders will lay the groundwork for bold decisions by investing in technology and refocusing business strategies. AI adoption and tech spending will accelerate. Tech companies will jump into adjacent markets, equally capitalising on opportunity and sowing confusion. Greenwashing will wash away as sustainability becomes a must-have. 2022 is a year to be bold. The old ways of working no longer work. The future is up for grabs; leading companies will use the crucibles of 2020 and 2021 to forge a path to an agile, creative, and resilient tomorrow’’ The last sentence in this Forrester opener is becoming a real feature in all of our engagement discussions – a key part of our ‘powered by’ outcomes based SoW (Statement of Work) project delivery model, is our ability to deliver an agile, creative and resilient delivery solution for Enterprises embarking on mission critical projects, and Technology Innovators delivering for those Enterprises. So, to find out more about our ‘powered by’ Technology and Digital project delivery approach, and to explore how we can empower you to think more boldly about your project delivery options, contact us directly and we can arrange a discovery call.


 
 
 

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